Inovasi Pengemasan Ikan Kaleng Berbasis Digital Marketing dalam Pengembangan UMKM KPPI Medang Deras

Franklin Asido Rossevelt, Muhammad Arif Lubis, Nauas Domu Marihot Romauli

Abstract


This community service program aims to improve the production capacity, packaging quality, shelf life, and marketing of Menterang Clam Rendang at KPPI Medang Deras in Batu Bara Regency. Implementation methods include outreach, training and technology application, mentoring, evaluation, and strengthening sustainability through digital marketing. The technologies used include the GETRA ET-SP01 Can Seamer, a 30-liter Mini Retort Sterilizer, and the DZ-260/2C Vacuum Sealer. Results show that production capacity increased to 190–210 kg/year, labor productivity rose by up to 70%, product defects decreased to less than 5%, and compliance with quality standards reached 90%. Revenue increased to 4.5–6 million IDR per month, with 40–50 active customers, repeat orders at 55–65%, and digital sales accounting for 60–70%. Partner capacity improved from Level 2 to Level 4 in production and from Level 1 to Level 4 in marketing, indicating an increase in the partners’ ability to manage their businesses independently and sustainably.


Keywords


Digital Marketing, Food Packaging, KPPI, MSMEs, Spectacular Shellfish Rendang.

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References


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DOI: https://doi.org/10.31004/abdira.v6i4.2588

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