Pendampingan Transformasi Digital Komunitas Captain Singalodra melalui Aplikasi Layanan Sewa Perahu

Suliswaningsih Suliswaningsih, Anugerah Bagus Wijaya Wijaya, Lina Puspitasari, Nurul Khotimah Ansyari, Salma Ngarifatul Khofiyah

Abstract


This community service program was carried out through the Book Capt application to address limitations in information accessibility, service transparency, digital promotion, and technological literacy within the Captain SingaLodra (CSL) community. The program aimed to enhance the captains' capabilities in account management, scheduling, and digital marketing. Participatory approaches, including socialization, training, mentoring, and evaluation, were employed throughout the implementation. The results demonstrated improvements in digital literacy, more professional service delivery, and higher tourist satisfaction. Of the 30 respondents, the majority reported that they found it easier to access information on pricing, schedule availability, and transparent services. Overall, the program strengthened the competitiveness of the CSL community in the technology-based marine tourism industry.


Keywords


Service Digitalization,Tourism Application, Digital Promotion, Tourist Satisfaction.

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DOI: https://doi.org/10.31004/abdira.v6i4.2141

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