Pendampingan Produksi Konten Berita pada Pemberitaan Media Sosial Metro Today

Ana Sofiana Wahyu1, Elfira Armilia, Amelia Hidayatus Sabila, M. Ervin Restu Ramadhan Pinem, Nur Aini Shofiya Asy`ari

Abstract


The lack of public interest and engagement with news content is a problem for local media in Sidoarjo. One local news portal, Metro Today, needs help to improve the quality and appeal of its social media content. The goal of this community service initiative is to help Metro Today create material that meets the needs of its readers. Audience needs analysis, identification of local issues, posting scheduling, assistance in text, image, and video creation, interactive strategies through audience engagement, and content performance evaluation are some of the techniques used. Although viewership remains an issue, the results of these activities show an increase in the diversity and quality of material, community interaction through active comments, and some content achieving high levels of engagement. The capabilities of the Metro Today team have improved, and a more active local information ecosystem has been strengthened as a result of these actions.


Keywords


Community Service, Local Media, Content Production, Social Media, Audience Engagement.

Full Text:

PDF

References


Ahmad, A. (2020). Media Sosial dan Tantangan Masa Depan Generasi Milenial. Avant Garde, 8(2), 134. https://doi.org/10.36080/ag.v8i2.1158

Aminuddin, A. T., & Hasfi, N. (2020). Konvergensi Media Surat Kabar Harian Lokal Jateng Pos. Jurnal Kajian Jurnalisme, 3(2), 137. https://doi.org/10.24198/jkj.v3i2.25070

Andreas Tigor Oktaga, & Ika Susanti. (2023). Peningkatan Kualitas Konten Multimedia Era Industri Digital. Jurnal Penelitian Sistem Informasi (Jpsi), 1(3). https://doi.org/10.54066/jpsi.v1i3.845

Desiyani, R. E., Nuryanto, U. W., & Hasanah, S. W. (2025). Pengaruh Keterampilan Kerja, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Pemberdayan Masyarakat Dan Pemerintahan Desa Kabupaten Pandeglang. Jurnal Manajemen Dan Kewirausahaan, 17(1), 126–144. https://doi.org/10.55598/jmk.v17i1.24

Dewi, F. sri, Juliana, K., & Fitri, Y. (2025). Transisi media tradisional ke media digital: studi kasus pada media lokal di bengkulu. Khabar, 7(1), 551–568.

Mutia, T., Restianty, A., Sultan, M. I., Amir, A. S., Islam, U., Sultan, N., Baru, P., Indonesia, U. P., Barat, J., & Hasanuddin, U. (2023). Dinamika Media Massa Dalam Era Digital : Analisis. 08, 1–18.

Novita, N., & Sundari, R. (2024). Demonstrasi Pembuatan Konten Kreatif Pada Media Sosial Dalam Promosi Produk Umkm. Jurnal Pengabdian Kompetitif, 2(2), 86–91. https://doi.org/10.35446/pengabdian_kompetif.v2i2.1630

Parahita, G. D. (2021). Panduan Menyunting Berita Multimedia : Panduan Menyunting Berita Multimedia :

Riyanti, B., & Putra, Y. S. (2021). Jurnal Ilmiah Pengabdian Kepada Masyarakat PAKEM Volume 1 Nomor 2, SEPTEMBER 2021. Jurnal Ilmiah Pengambdian Kepada Masyarakat PAKEM, 1(September), 101–111.

Saulu, A., Kusumaningtyas, A., Comako, F. Y., & Dananti, K. (2025). Pembuatan Konten Pemasaran Digital Media Sosial TikTok Sebagai Upaya Peningkatan Branding Popeneeye Kleco Solo. Jurnal Pengabdian Masyarakat Mentari, 1(6), 218–222. https://doi.org/10.59837/jpmm.v1i6.48




DOI: https://doi.org/10.31004/abdira.v5i4.1118

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Elfira - Armilia

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.