Revitalisasi Usaha Kue Khas Kampar: Pendekatan Pemberdayaan UMKM

Muhammad Fendrik, Zariul Antosa, Mahmud Alpusari, Eva Astuti Mulyani, Guslinda Guslinda, Munjiatun Munjiatun, Mifta Rizka, Naila Fauza

Abstract


This community service activity was carried out with the aim of empowering Micro, Small, and Medium Enterprises (MSMEs) producing Kampar specialty cakes through business development based on local wisdom. The main problems faced by MSMEs include a lack of product innovation, limitations in packaging and digital marketing, and poor business management skills. The methods used included training, mentoring, and the diffusion of science and technology, which was held on September 2, 2025, in Sungai Tonang Village, North Kampar District. The results of the activity showed a significant increase in the motivation, knowledge, and skills of the participants. The training participants gained a very good understanding of cultural values and local wisdom, and had a positive perception of the economic potential of Kampar specialty cakes. Although technical skills and technology utilization were still in the good category, this program succeeded in increasing the capacity of MSMEs in production, packaging, and digital marketing. Overall, this empowerment activity had a positive impact on increasing self-confidence, competitive readiness, and the ability of MSMEs to develop Kampar specialty cake businesses sustainably

Keywords


MSMEs, Empowerment, Local Wisdom.

Full Text:

PDF

References


Iskandar, A., Gazali, S., & Prihanisetyo, A. (2025). Strategi Pengembangan UMKM Berbasis Digitalisasi: Implementasi Program Pelatihan dan Pendampingan Digital Marketing untuk Meningkatkan Daya Saing UMKM kota Balikpapan. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 3(2), 39–54. https://doi.org/10.61132/kegiatanpositif.v3i2.1969

Andini, S., Susibah, Pratiwi, R.W., & Putra, J. (2025). Pelestarian Dan Nilai Budaya Pelito Daun Sebagai Makanan Khas Kampar Riau. Pediaqu: Jurnal Pendidikan Sosial dan Humaniora, 4(3), 5368-5375. Retrieved from https://publisherqu.com/index.php/pediaqu/article/view/2435.

Ayunda, K. P., Achmad, E., & Emilia. (2023). Analisis pengaruh penggunaan e-commerce, media sosial dan sosial media marketing terhadap pendapatan usaha mikro kecil menengah (UMKM) fashion di Kota Jambi. Journal Perdagangan Industri Dan Moneter, 11(3), 2303–1204.

Badri, R.E., Pratisti, C., & Putri, A.S. (2022). Pengembangan Inovasi Kemasan Produk untuk Meningkatkan Daya Tarik UMKM Wedang Jahe di Desa Sidodadi Asri. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 2(2), 347-353. DOI: https://doi.org/10.54259/pakmas.v2i2.1268.

Dhanias, F. R., Widjaja, W., Awaludin, D. T., Jauhari, B., & Destiana, R. (2024). Pelatihan Manajemen Keuangan Berbasis Digital untuk UMKM di Era Transformasi Digital. JIPITI: Jurnal Pengabdian Kepada Masyarakat, 1(3), 79–84. https://jipiti.technolabs.co.id/index.php/pkm/index.

Mulyadi, T., Nurhayati, S., Rahayu, B., Irmawati, & Mas’ud, M.I. (2024). Pemasaran Budaya dan Warisan: Mempromosikan Produk dan Pengalaman Budaya Lokal untuk Mendukung Keberlanjutan Budaya dan Ekonomi. Communnity Development Journal, 5(2), 3133-3139. DOI: https://doi.org/10.31004/cdj.v5i2.26896.

Nazar, M., & Salsabila, T. (2024). Pemanfaatan Potensi E-Commerce pada Peningkatan Keragaman Bisnis Lokal di Sulawesi Selatan: Perspektif Transformasi Digital. GIAT: Teknologi untuk Masyarakat, 3(1), 25-37. DOI: https://doi.org/10.24002/giat.v3i1.9152.

Nurhasanah, I.A., Rochmawati, T. (2023). Peran Perempuan Dalam Pengembangan Umkm Berbasis Pengetahuan Khas Perempuan Kabupaten Pesawaran. Journal of Economic and Bussiness Retail, 3(2), 33-38. DOI: https://doi.org/10.69769/jebr.v3i2.102.

Pohan, M., Margaret, N. T., & Darma, S. P. (2024). Tantangan Wirausaha Penjual Kuliner Tradisional di Tengah PopularitasMakanan Modern Era Globalisasi Saat Ini(Studi Kasus Usaha Lemang dan Tape Desa Karang Rejo). Jurnal Ilmiah Ekonomi, Akuntansi, Dan Pajak, 1(4), 142–152. https://ejournal.areai.or.id/index.php/JIEAP/article/view/650.

Priyanto, R., Ramadhan, Y., & Hastuti, E.I. (2025). Peningkatan Kapasitas UMKM Melalui Pelatihan Manajemen Bisnis dan Digital Marketing. Jurnal Masyarakat Madani Indonesia, 4(2), 114-122. DOI: https://doi.org/10.59025/r96byb74.

Putra, A., & Pradikto, S. (2025). Pengaruh UMKM Kuliner dan Wisata Lokal terhadap Meningkatkan Pertumbuhan Ekonomi di Desa Ranggeh Kecamatan Gondangwetan Kabupaten Pasuruan. Student Research Journal, 3(1), 97–106. DOI: https://doi.org/10.55606/srj-yappi.v3i1.1693.

Risman, R., Yapentra, A., & Iskandar, I. (2021). Semangat UMKM Dibalik Pandemi Covid-19 Pada Objek Wisata Sungai Gelombang Di Desa Sipungguk Kecamatan Salo Kabupaten Kampar. Jurnal Daya Saing, 7(2), 196–202. DOI: https://doi.org/10.35446/dayasaing.v7i2.664.

Romadia, R., Floryan, F., Mahendra, F., & Noviyanti, I. (2025). Pengaruh Inovasi Produk terhadap Peningkatan Daya Saing UMKM Kuliner di Kota Pangkalpinang. Eksis: Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 49. https://doi.org/10.33087/eksis.v16i1.500.

Zamaya, Y., Misdawita, Taryono, & Arifudin. (2022). Diversifikasi Produk Bahan Baku Lokal Pada Kelompok Usaha Bersama (KUB) Di Desa Pulau Gadang Kabupaten Kampar. Journal of Community Empowerment (Comment), 2(2), 62-69. DOI: https://doi.org/10.33365/comment.v2i2.193.




DOI: https://doi.org/10.31004/abdira.v5i4.1107

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Muhammad Fendrik

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.